Visa x First Horizon Bank //
Bourbon at Super Bowl LVII
The Ask: Deliver a money-can’t-buy experience for VIPs at Super Bowl LVII in Phoenix.
The Answer: We treated attendees to “a top-5 weekend of my life” (real feedback). We dressed a space for a casual, upscale welcome dinner on Friday ahead the real action on Sunday. Before they attended the big game, we hosted attendees just a short walk from State Farm Stadium for the ultimate pre-game experience: a bourbon tasting with NFL star Tua Tagovailoa and bourbon authority Fred Minnick
My Role: Creative Direction // Conceptual Development // On-Site Implementation and Oversight
