The American Honey Patio Party Sweepstakes

NINE MARKETS. NINE PARTIES. THE ORIGINAL HONEY BOURBON LIQUEUR.

American Honey needed to own something. The Pitch? We found deeply-set insights and statistics for our target, leading to one obvious solution - the backyard summer occasion. We partnered with Shazam to give winners in nine markets incredible Patio Parties thrown at top-tier local AirBnBs. Consumers entered by using Shazam's new image-scanning technology on a bottle of American Honey, then sharing on social media. 

My specific contributions included:

• Concepting, building the deck and pitching the program
• Writing Scripts and working with Lead Art Director and Producer to bring the above video to life
• Writing all Shazam copy and content, including in-app instructions, brand messaging and other digital communications 
• Writing Social Media post copy for American Honey and digital partner Shazam
• Creating all POS messaging including Case Cards, Tear Pads, Displays and more
• Ideating on, and assisting in execution of, Patio Parties